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Online Colleges for Marketing

COLLEGE FINDER

Methodologies and Sources

Methodology

To be included in these rankings, all colleges had to meet the following criteria for the specific subject being ranked:

  1. Offer at least one degree or certificate in that subject online
  2. Have awarded at least one degree or certificate in that subject in 2014-15

Once we had our list of schools for each subject, we ranked them on six criteria, using the weights specified:

  1. In-state tuition, National Center for Education Statistics, 2014: 20%
  2. Graduation rate, National Center for Education Statistics, 2014: 10%
  3. Accessibility, based on the admissions rate, National Center for Education Statistics, 2014: 10%
  4. Program prominence, based on how many of the degrees and certificates awarded by the school in 2014-15 were in this particular subject, National Center for Education Statistics, 2014: 30%
  5.  Related subjects, based on the number of similar programs that the school offers at any level, National Center for Education Statistics, 2014: 15%
  6. Variety of degree levels, based on the number of degree and certificate levels out of a possible nine that the school offers in this particular subject, National Center for Education Statistics, 2014: 15%

Methodology Sources

  • Integrated Postsecondary Education Data System (IPEDS) 2014-15, National Center for Education Statistics, Accessed January 2016, http://nces.ed.gov/ipeds/

Sources

  1. Accreditation, Northern State University, http://www.northern.edu/academics/Pages/accreditation.aspx
  2. Accreditation, Northwest Missouri State University, http://www.nwmissouri.edu/aboutus/accreditation.htm
  3. Accreditation, Northwood University, http://www.northwood.edu/about/accreditation.aspx
  4. Accreditation, Western Carolina University, http://www.wcu.edu/about-wcu/accreditation/
  5. Advertising, Promotions, and Marketing Managers, Occupational Outlook Handbook, 2016-17 Edition, 
  6. Bureau of Labor Statistics, U.S. Department of Labor, accessed January 2016, http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm .
  7. Advertising, Promotions, and Marketing Managers, Occupational Outlook Handbook, 2016-17 Edition, Bureau of Labor Statistics, U.S. Department of Labor, accessed January 2016, http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
  8. Associate Degree in Internet Marketing, Globe University, http://www.globeuniversity.edu/business-degree/internet-marketing/associates
  9. Coastal Carolina University, http://www.coastal.edu/business/departments/mrt/marketing/index.html
  10. Digital Marketing Degree, Bellevue University, http://www.bellevue.edu/degrees/bachelor/digital-marketing-bs/
  11. E. Craig Wall Jr., Legacy of Leadership Profile, http://media.knowitall.org/content/e-craig-wall-jr-legacy-leadership-profile
  12. Sales Managers, Occupational Outlook Handbook, 2016-17 Edition, Bureau of Labor Statistics, U.S. Department of Labor, accessed January 2016, http://www.bls.gov/ooh/management/sales-managers.htm 
  13. School of Marketing, Entrepreneurship, Sport Management, and Hospitality & Tourism, Western Carolina University, http://www.wcu.edu/learn/departments-schools-colleges/COB/college-of-business-departments/esmht/
  14. Schools and Departments, Northern State University, http://www.northern.edu/academics/schools/Pages/default.aspx
  15. Southern New Hampshire University, http://www.snhu.edu/program-finder
  16. Survey Researchers, Occupational Outlook Handbook, 2016-17 Edition, Bureau of Labor Statistics, U.S. Department of Labor, accessed January 2016, http://www.bls.gov/ooh/life-physical-and-social-science/survey-researchers.htm
  17. What Jobs Can I Get with an Associate Degree in Marketing, http://www.bestmarketingdegrees.org/what-jobs-can-i-get-with-an-associates-degree-in-marketing/
  18. Bachelor of Business Administration in Marketing - Online, Florida Atlantic University, Accessed May 2017, http://fauelearning.com/fauonline/portfolio-items/bachelor-of-business-administration-in-marketing-online/
  19. Business Administration, Kennebec Valley Community College, Accessed May 2017, http://www.kvcc.me.edu/Pages/Business-Administration/Business-Administration-Home
  20. Earn an Online Degree, Normandale Community College, Accessed May 2017, http://www.normandale.edu/current-students/academic-resources/online-education/earn-an-online-degree
  21. Marketing, Fayetteville Technical Community College, Accessed May 2017, http://www.faytechcc.edu/academics/business/marketing/
  22. Marketing Bachelor's Degree Program, Franklin University, Accessed May 2017, http://www.franklin.edu/marketing-bachelors-degree-program
  23. Marketing Major Bachelor of Science, Metropolitan State University, Accessed May 2017, http://www.metrostate.edu/academic-programs/undergraduate-programs/college-of-management/marketing-bs
  24. Marketing, Why Major in Marketing? Northwest Missouri State University, Accessed May 2017, http://www.nwmissouri.edu/academics/undergraduate/majors/marketing.htm
  25. Marketing, About the Program, Northwood University-Texas, Accessed May 2017, https://www.northwood.edu/academics/undergraduate/marketing
  26. Online Degrees & Certificates, OTC Online, Accessed May 2017, https://online.otc.edu/online-degrees-certificates/
  27. Online Programs, University of Minnesota-Crookston, Accessed May 2017, https://www.crk.umn.edu/units/online
  28. Marketing Department, San Francisco State University, Accessed July 2017, https://cob.sfsu.edu/marketing
  29. Online Bachelor of Science in Marketing, Arizona State University, Accessed July 2017, https://asuonline.asu.edu/online-degree-programs/undergraduate/bachelor-science-marketing
  30. Online Marketing Degree, Southern New Hampshire University, Accessed July 2017, http://www.snhu.edu/online-degrees/bachelors/bs-in-marketing
  31. Bachelor of Arts in Marketing, National University, Accessed July 2017, https://www.nu.edu/OurPrograms/SchoolOfBusinessAndManagement/ManagementAndMarketing/Programs/BachelorofArtsinIntegratedMarketing.html
  32. Marketing Major, B.A./B.S., University of Southern Indiana, Accessed July 2017, http://bulletin.usi.edu/preview_program.php?catoid=18&poid=2522&returnto=1113
  33. Skills You Can Learn In A Specialised Marketing Management MBA Degree, Australian Institute of Business, Accessed July 2017, http://aib.edu.au/blog/skills-you-can-learn-in-a-specialised-marketing-management-mba-degree/
  34. Top 10 Skills Employers Seek in Business and Marketing Degree Graduates, London School of Marketing, Accessed July 2017, http://www.londonschoolofmarketing.com/blog/top-10-skills-employers-seek-in-business-and-marketing-degree-graduates
  35. Advertising, Promotions, and Marketing Managers, Bureau of Labor Statistics, Occupational Employment Statistics, 2015, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
  36. Marketing Managers, O*NET OnLine, Accessed June 2017, https://www.onetonline.org/link/summary/11-2021.00
  37. https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
  38. https://www.hiveage.com/blog/marketing-certifications-help-business/
  39. http://www.fathomdelivers.com/blog/careers/top-5-free-digital-marketing-certifications-2016/
  40. https://thedma.org/marketing-education/certifications/
  41. https://thedma.org/marketing-education/marketing-courses/direct-marketing/dma-certified-marketing-professional/
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Marketing is an intriguing blend of science, art and psychology. Experts in marketing think creatively to plan ad campaigns and key marketing messages. On the other hand, they also think critically to perform the technical duties of their job. Some of these duties include negotiating contracts, developing pricing strategies and creating budgets. Some marketing professionals conduct research to understand their customers and what drives purchasing decisions. While there are a wide variety of marketing positions in the field, most marketers aim to improve a company's profit and efficiency.

Most jobs in the marketing field require a bachelor's degree. However, some marketers learn on the job and advance their career through professional success. Most employers prefer candidates who have a well-rounded understanding of art, business, communication and technology.

Students looking to enter this career field may want to consider online colleges for marketing. These online colleges can potentially offer faster, more affordable programs that allow students to work while earning their degree. Prospective students will find key statistics here to help them make the important decision of where to pursue a degree.

Best Online Colleges for Marketing in 2018

Want to explore a list of the best online colleges for marketing in the country? Then check out these 10 online marketing programs, including associate and bachelor degrees. In all, 140 schools were considered for this list, using data from the National Center for Education Statistics' Integrated Postsecondary Education Data System (IPEDS). To learn more about our methodology for ranking all these schools, look to the bottom of this page. To see which schools came out on top of our study, look no further: here begins OnlineCollege's list of the best online colleges for marketing.

1

Kennebec Valley Community College

Tuition & Fees/Year Tuition and fees per year refers to the average in-state tuition and required fees for full-time undergraduates and, if applicable, graduate students as of 2016, according to the National Center for Education Statistics.
$3,385
Distance Education Participation Distance Education Participation refers to the percentage of students taking either some or all of the courses via distance education, according to the National Center for Education Statistics.
38.08%
Number of Programs Offered Number of programs offered refers to the count of degrees and certificates offered via distance education at any level as of 2016, according to the National Center for Education Statistics.
5
School Type
2-year

The top school on our list of best online colleges for marketing is Kennebec Valley Community College, with a history of more than 40 years. This two-year school offers an Associate of Applied Science in business administration degree with an option to pursue marketing/ management. Included in the program is the opportunity to work in a simulated office environment and participate in an internship program.

Out of all 140 schools we evaluated, Kennebec Valley ranked No.3 for percentage of degrees awarded in the field of marketing during 2015 -- a truly impressive score. The school achieved a No.23 ranking on our tuition metric, as well as No.62 for graduation rate, meaning Kennebec Valley scored in the upper half of every metric we used for this ranking. On top of these positive scores, the college features an open admissions policy, meaning that any applicant is accepted as long as they have previously earned a high school diploma or a GED certificate. It should be easy, therefore, to understand why Kennebec Valley Community College stole the number one spot on our list of best online colleges for marketing.

Accreditation:

  • New England Association of Schools and Colleges, Inc.
  • Accreditation Council for Business Schools & Programs

Location:

92 Western Avenue
Fairfield, Maine 04937-1367
2

Ozarks Technical Community College

Tuition & Fees/Year Tuition and fees per year refers to the average in-state tuition and required fees for full-time undergraduates and, if applicable, graduate students as of 2016, according to the National Center for Education Statistics.
$4,106
Distance Education Participation Distance Education Participation refers to the percentage of students taking either some or all of the courses via distance education, according to the National Center for Education Statistics.
35.33%
Number of Programs Offered Number of programs offered refers to the count of degrees and certificates offered via distance education at any level as of 2016, according to the National Center for Education Statistics.
21
School Type
2-year

Ozarks Technical Community College, also known as OTC, boasts an online Associate of Applied Science in business and marketing degree program, as well as a certificate in business and marketing program. The school's online courses offer the same content as their on-campus counterparts and follow the same academic calendar; they are offered through the Canvas learning management system.

Our second-place school made our list of online colleges for a multitude of reasons, one being its open admissions policy and another being its No.8 spot for the percentage of marketing degrees awarded in 2015. Ozarks Technical Community College also ranked No.26 on the tuition metric -- a high ranking considering that 140 schools were evaluated overall.

Accreditation:

  • Higher Learning Commission

Location:

1001 East Chestnut Expressway
Springfield, Missouri 65802
3

Northwest Missouri State University

Tuition & Fees/Year Tuition and fees per year refers to the average in-state tuition and required fees for full-time undergraduates and, if applicable, graduate students as of 2016, according to the National Center for Education Statistics.
$6,767
Distance Education Participation Distance Education Participation refers to the percentage of students taking either some or all of the courses via distance education, according to the National Center for Education Statistics.
21.26%
Number of Programs Offered Number of programs offered refers to the count of degrees and certificates offered via distance education at any level as of 2016, according to the National Center for Education Statistics.
10
School Type
4-year

Home of the exotically named Bearcats, Northwest Missouri State University offers a Bachelor of Science in marketing degree program that puts a heavy emphasis on interacting with real, established businesses. In the course of this program, students may find themselves communicating with local businesses, completing projects that can be used in a future portfolio or gaining valuable experience in an internship. The university's Knacktive course is particularly intriguing: a fusion of computer science, English, graphic design, marketing, mass communications and public relations, culminating in a final project that is formally pitched to an actual business for their use.

Northwest Missouri State University scored high on our list for its No.14 ranking on the percentage of degrees awarded in the field. The university also scored an impressive No.27, the second best on this list, for the graduation rate metric, and it took No.43 on the tuition metric. Furthermore, the school reported that 95 percent of its marketing graduates found a job or continued on in their education within six months of graduation.

Accreditation:

  • Higher Learning Commission of the North Central Association of Colleges and Schools

Location:

800 University Drive
Maryville, Missouri 64468-6001
4

Northwood University-Texas

Tuition & Fees/Year Tuition and fees per year refers to the average in-state tuition and required fees for full-time undergraduates and, if applicable, graduate students as of 2016, according to the National Center for Education Statistics.
$24,170
Distance Education Participation Distance Education Participation refers to the percentage of students taking either some or all of the courses via distance education, according to the National Center for Education Statistics.
51.54%
Number of Programs Offered Number of programs offered refers to the count of degrees and certificates offered via distance education at any level as of 2016, according to the National Center for Education Statistics.
15
School Type
4-year

Northwood University-Texas offers an online Bachelor of Business Administration (BBA) degree with a concentration in marketing. Emphasizing creativity and industry technologies, the program is designed to touch on many different aspects of the field, from advertising to legal issues to market research. High-achieving students also can pursue the school's BBA/MBA program, which requires the bachelor's degree component be completed in the first three years and the MBA program in the last year.

Of the schools on this list that do not prescribe to an open admissions policy, Northwood University-Texas had the highest admissions rate, ranking No.14 total in our study. By far its most impressive ranking, however, is coming in first place for the highest percentage of marketing degrees awarded in 2015. With 140 schools in the running, this is certainly no mean feat!

Accreditation:

  • Accreditation Council for Business Schools and Programs
  • Higher Learning Commission of the North Central Association of Colleges and Schools

Location:

1114 W FM 1382
Cedar Hill, Texas 75104-1204
5

Florida Atlantic University

Tuition & Fees/Year Tuition and fees per year refers to the average in-state tuition and required fees for full-time undergraduates and, if applicable, graduate students as of 2016, according to the National Center for Education Statistics.
$4,831
Distance Education Participation Distance Education Participation refers to the percentage of students taking either some or all of the courses via distance education, according to the National Center for Education Statistics.
34.34%
Number of Programs Offered Number of programs offered refers to the count of degrees and certificates offered via distance education at any level as of 2016, according to the National Center for Education Statistics.
7
School Type
4-year

Florida Atlantic University, also known as FAU, offers the third and fourth years of its Bachelor of Business Administration in marketing degree program fully online. Courses for the first two years must be completed before admission into this online program, but students can transfer into the school and its program after completing an associate degree program at another public institution in Florida, such as Broward College.

FAU secured the fifth spot on our list of best online colleges for marketing due to earning high marks across the board in every area we analyzed. This includes earning the No.19 spot on the metric for tuition; the No.26 ranking for graduation rate; No.26 for the percentage of degrees awarded in the marketing field; and finally, No.36 for admissions rate out of the schools without an open admissions policy. If you're looking for online education at a well-rounded institution, Florida Atlantic may suit your needs quite nicely.

Accreditation:

  • Association to Advance Collegiate Schools of Business
  • Southern Association of Colleges and Schools Commission on Colleges

Location:

777 Glades Road
Boca Raton, Florida 33431-0991
6

Normandale Community College

Tuition & Fees/Year Tuition and fees per year refers to the average in-state tuition and required fees for full-time undergraduates and, if applicable, graduate students as of 2016, according to the National Center for Education Statistics.
$5,736
Distance Education Participation Distance Education Participation refers to the percentage of students taking either some or all of the courses via distance education, according to the National Center for Education Statistics.
31.05%
Number of Programs Offered Number of programs offered refers to the count of degrees and certificates offered via distance education at any level as of 2016, according to the National Center for Education Statistics.
11
School Type
2-year

At Normandale Community College, founded in 1968, students can pursue an online Associate of Science or online Associate of Applied Science in business degree with an emphasis in marketing and management. Many of the school's associate degrees articulate to four-year programs at Minnesota's public colleges and universities. An online certificate in marketing management is also available, for students wanting a shorter program.

Normandale Community College starts out on the right foot by offering an open admissions policy, strongly encouraging new students to enrich its community. It ranked No.16 for the percentage of degrees it awarded in the field, a fairly high spot considering that 140 online colleges for marketing were considered. It also earned the No.46 ranking for tuition, putting it in the upper third of the 140 schools evaluated on this metric.

Accreditation:

  • Higher Learning Commission

Location:

9700 France Avenue South
Bloomington, Minnesota 55431-4399
7

Franklin University

Tuition & Fees/Year Tuition and fees per year refers to the average in-state tuition and required fees for full-time undergraduates and, if applicable, graduate students as of 2016, according to the National Center for Education Statistics.
$11,641
Distance Education Participation Distance Education Participation refers to the percentage of students taking either some or all of the courses via distance education, according to the National Center for Education Statistics.
84.48%
Number of Programs Offered Number of programs offered refers to the count of degrees and certificates offered via distance education at any level as of 2016, according to the National Center for Education Statistics.
46
School Type
4-year

Franklin University beat out 135 other schools to achieve the fifth highest rank for percentage of degrees awarded specifically in marketing during 2015, indicating a high amount of interest in the university's marketing department. And with an open admissions policy firmly in place, any prospective student who is interested in marketing and has earned a high school diploma or GED certificate can further their education at this institution.

Open admissions are not Franklin University's only concession to accessibility. The school's online Bachelor of Science in marketing degree program is available to both new students and students who already have a bachelor's degree in another area, but are interested in marketing. Classes are taught by instructors with real-world skills while project-based assignments provide students with practical understanding of marketing concepts. Students can take all of their courses online or choose to complete some courses at Franklin University's Midwest campuses.

Accreditation:

  • Accreditation Council for Business Schools and Programs
  • Higher Learning Commission

Location:

201 South Grant Avenue
Columbus, Ohio 43215-5399
8

Fayetteville Technical Community College

Tuition & Fees/Year Tuition and fees per year refers to the average in-state tuition and required fees for full-time undergraduates and, if applicable, graduate students as of 2016, according to the National Center for Education Statistics.
$2,394
Distance Education Participation Distance Education Participation refers to the percentage of students taking either some or all of the courses via distance education, according to the National Center for Education Statistics.
65.13%
Number of Programs Offered Number of programs offered refers to the count of degrees and certificates offered via distance education at any level as of 2016, according to the National Center for Education Statistics.
32
School Type
2-year

An Associate of Applied Science in business administration degree with an emphasis in marketing is available online through Fayetteville Technical Community College, or FTCC. The degree can be completed in as little as five semesters, including a summer semester. Advertising, marketing and retailing are designed to be an important part of the program, and students can also pursue an e-marketing certificate, which comprises two semesters of coursework.

Of all 140 schools evaluated for marketing programs, FTCC ranked No.16 for affordable tuition. Not only does this put FTCC in the top eighth for affordable tuition of the schools we analyzed, but it also means that FTCC has the most affordable tuition out of all ten schools that made it onto this list. When coupled with the school's open admissions policy, this makes Fayetteville Technical Community College an outstanding choice for anyone looking for an accessible online education.

Accreditation:

  • Southern Association of Colleges and Schools Commission on Colleges

Location:

2201 Hull Road
Fayetteville, North Carolina 28303-0236
9

Metropolitan State University

Tuition & Fees/Year Tuition and fees per year refers to the average in-state tuition and required fees for full-time undergraduates and, if applicable, graduate students as of 2016, according to the National Center for Education Statistics.
$7,566
Distance Education Participation Distance Education Participation refers to the percentage of students taking either some or all of the courses via distance education, according to the National Center for Education Statistics.
43.01%
Number of Programs Offered Number of programs offered refers to the count of degrees and certificates offered via distance education at any level as of 2016, according to the National Center for Education Statistics.
16
School Type
4-year

A Bachelor of Science in marketing degree is offered by Metropolitan State University, located in Minnesota. The degree includes five courses in marketing, ranging from international marketing to marketing research. Students can take courses online, on-campus or through a combination of both platforms (also known as "hybrid" courses). Those interested in the hybrid format may be able to take classes at any of Metropolitan State University's four campuses.

This university has an open admissions policy, making it easily attainable to prospective students, but its accessibility doesn't end there. Metropolitan State offers its students the use of Transfer Pathways: prearranged formations of courses that have been confirmed to transfer to or from one of six other Minnesota State universities, allowing a student to transfer from one school to another with junior-year status and all of the credits from the Transfer Pathway intact. This fact really helps Metropolitan State University stand out from the rest of the crowd on this list.

Accreditation:

  • Higher Learning Commission

Location:

7000 East Seventh Street
Saint Paul, Minnesota 55106-5000
10

University of Minnesota-Crookston

Tuition & Fees/Year Tuition and fees per year refers to the average in-state tuition and required fees for full-time undergraduates and, if applicable, graduate students as of 2016, according to the National Center for Education Statistics.
$11,646
Distance Education Participation Distance Education Participation refers to the percentage of students taking either some or all of the courses via distance education, according to the National Center for Education Statistics.
41.41%
Number of Programs Offered Number of programs offered refers to the count of degrees and certificates offered via distance education at any level as of 2016, according to the National Center for Education Statistics.
15
School Type
4-year

Programs for both an online Bachelor of Science and an online minor in marketing are offered through the University of Minnesota-Crookston. The school also offers half a dozen additional minor programs and four certification programs online, in fields such as international business or management, which could be the perfect complement to the school's BS in marketing. The school successfully secured No.15 on our metric for percentage of marketing degrees awarded in 2015, and also ranked No.37 for graduation rate out of 140 schools, both impressive statistics showing the success of the school's marketing instruction. Incoming freshmen, transfer students and working graduates alike are all encouraged to enroll in the U of M-Crookston's online marketing program.

Accreditation:

  • Higher Learning Commission

Location:

2900 University Avenue
Crookston, Minnesota 56716-5001
Want to see additional online colleges for marketing?
Search our school directory to find the right program for you.

Interview with an Expert
All students complete either an internship
or project-based field experience in business.

Jennifer Byron

Associate Dean, Colleges of Business and Technology Online

Davenport University

Interview with an Expert
Jennifer Byron

Jennifer Byron

Associate Dean, Colleges of Business and Technology Online

Davenport University

Q: What qualities make Davenport's online marketing major an outstanding program?

A: The online marketing degree offers a choice of four specialties within the degree: Advertising and Promotion, Business to Business, Professional Selling and Sport Marketing. All students complete either an internship or project-based field experience in business.

Q: What support does Davenport offer their online student body?

A: We offer a complete suite of student services that support our online students. These include: 

  • academic and financial aid advising 
  • career services for resume review, internship opportunities and job placement 
  • dedicated online library services for research and writing assistance 
  • wellness counseling for stress and life challenges

Q: How does the online marketing program differ from the on-campus program?

A: Just like on-campus options, all programs at the Global Campus of Davenport University meet the learning outcomes and objectives of the curriculum. Programs in the Donald W. Maine College of Business and College of Technology all require an internship or project-based field experience learning option. Students will be advised of states where internships may be limited due to state authorization policies.

Degree Overview: Marketing

Marketing is a fascinating and rewarding field that requires an understanding of how to create a demand for products and services. Acquiring this knowledge is the most convincing reason to enroll in an online college for marketing. Continue reading to find out what students can learn in these programs and the possible skills they may develop from the coursework.

Online Marketing Courses

Online education for marketing gives students the opportunity to study diverse topics. Although the specific curriculum differs from one school to the next, the following is a sample of some of the courses that students may likely find in a marketing degree program.

  • Consumer behavior: Consumer behavior is the study of why people buy certain products. Students in this course may learn about consumer needs, motivation theories, buying habits, and the economic and sociocultural issues that impact what products consumers choose.
  • Marketing research: This class aims to teach students how to gather and analyze information about products and consumers in order to make decisions for marketing campaigns. Course topics may include research study design techniques, legal and ethical standards used in market research, data design, sampling, and study documentation procedures.
  • Brand management: Branding is how organizations shape the public perception of their products and services. Students who enroll in brand management courses may learn how to handle responsibilities such as: building a brand and helping it grow; maintaining the brand's momentum for a length of time; or salvaging a brand when something has gone wrong in its messaging.
  • International marketing: Students who are interested in global marketing should consider courses in this subject. Areas covered may include channels of distribution, comparative marketing and global market segments. In addition, professors often cover how ethnicity and culture influence marketing strategies.
  • Digital marketing: As digital platforms and social media become increasingly popular among consumers, companies have begun using them to their advantage when marketing their products and services. Digital marketing classes might include strategies for content marketing, using different social media platforms, search engine marketing and reaching an audience on mobile devices.

Career-Related Skills to Develop

Marketing professionals need a variety of skills in order to be successful in the field. The following are examples of some of the skills that graduates may acquire by the time they have completed online marketing degrees.

  • Problem solving: During the course of marketing campaigns, problems will inevitably arise that professionals must resolve quickly and effectively. Strong problem solving skills allow marketers to put out fires and find solutions that make the client happy.
  • Research: Marketers identify the best practices for selling products and services to consumers. In order to do this, they need to have research skills so they can conduct studies designed to determine what triggers consumer behavior, as well as find out what the competition is doing right or wrong.
  • Analytical: Analytical skills go hand in hand with research skills; collecting data doesn't mean anything unless someone figures out what it means and how it can be used to make decisions. Marketing professionals need strong analytical skills to make sense of their data so they can craft campaigns that will resonate with their target audiences.
  • Communication: Marketing is all about communicating with an audience. Whether professionals are speaking to other team members, writing reports about the progress of a campaign for a client, or shaping an advertisement to sell a product, strong communication skills are vital.
  • Organization: Marketers need to be able to juggle several projects, often for multiple clients, each often consisting of multiple components. With so many moving pieces, professionals must be able to ensure all of this work comes together neatly and efficiently to form a united, functioning whole in a timely manner.

Marketing Specializations

With so many people vying for jobs in the marketing field, up-and-coming marketing professionals need to show that they stand out above the crowd in order to appeal to their potential employers. In order to do this, marketers can earn a certification to validate their expertise and dedication to the field. The following are some examples of these credentials.

  • The American Marketing Association's Professional Certified Marketer (PCM®) allows professionals to showcase specialized skills in areas such as content marketing, metrics and conversions, SEO, online marketing and social networking. Also, the organization offers a PCM® - Marketing Management for those with experience in evaluation and communication, strategic marketing, value creation and industry ethics.
  • The Certified Marketing Professional from the Data & Marketing Association is for professionals with knowledge of social media marketing, multichannel strategies, and online and offline promotion techniques.
  • Google has certifications for marketers with experience with AdWords and Analytics that can be obtained by taking an examination from the company.

Marketing Career Outlook

Here are a few career options for students studying marketing. Along with a description of each career, data points that show the outlook of the careers are included.

Advertising, Promotions and Marketing Manager
Average Salary Average salary refers to the 2016 mean salary for all U.S. workers in this job, according to the Bureau of Labor Statistics
$144,140
Projected Job Openings Projected job openings refers to the estimated number of job openings from 2014-2024, according to the Bureau of Labor Statistics
21,300
Projected Job Growth Projected job growth refers to the estimated rate of increase in the number of jobs in this profession from 2014-2024, according to the Bureau of Labor Statistics.
10
Entry-level Education This refers to the typical entry-level education needed to obtain a position in a particular job, according to the Bureau of Labor Statistics, 2016
Bachelor's degree
These professionals work with art directors and sales staff to develop marketing and promotional plans to boost a company's sales. They are often involved in negotiating advertising contracts, overseeing website content and analyzing market research. They may also provide marketing advice to their company's clients. These mangers also hire and oversee the work of the marketing staff. Promotions managers are often looking for ways to combine advertising messages with customer incentives as a way to boost sales.
Buyer and Purchasing Agent
Average Salary Average salary refers to the 2016 mean salary for all U.S. workers in this job, according to the Bureau of Labor Statistics
$65,390
Projected Job Openings Projected job openings refers to the estimated number of job openings from 2014-2024, according to the Bureau of Labor Statistics
38,700
Projected Job Growth Projected job growth refers to the estimated rate of increase in the number of jobs in this profession from 2014-2024, according to the Bureau of Labor Statistics.
-4.6
Entry-level Education This refers to the typical entry-level education needed to obtain a position in a particular job, according to the Bureau of Labor Statistics, 2016
N/A
Buyers are purchasing goods and services in large volume and looking for the best quality for the best price. That's harder than it sounds. Buyers have to take into consideration the cost of shipping, the reliability of the provider and the quality of the product or service they're buying. This often requires deep technical knowledge of manufacturing methods and materials. It also requires knowledge of the political, climatic and legal factors that might interrupt the supply chain. Buyers and purchasing agents typically work in an office, but some travel may be required.
Market Research Analyst
Average Salary Average salary refers to the 2016 mean salary for all U.S. workers in this job, according to the Bureau of Labor Statistics
$70,620
Projected Job Openings Projected job openings refers to the estimated number of job openings from 2014-2024, according to the Bureau of Labor Statistics
76,700
Projected Job Growth Projected job growth refers to the estimated rate of increase in the number of jobs in this profession from 2014-2024, according to the Bureau of Labor Statistics.
22.8
Entry-level Education This refers to the typical entry-level education needed to obtain a position in a particular job, according to the Bureau of Labor Statistics, 2016
Bachelor's degree
These analysts break down data about the market to identify what people are interesting in buying and what prices they are willing to pay for those items or services. They watch for trends in sales. They also develop ways to measure the effectiveness of marketing programs and advertising campaigns. Jobs in this field are available in a wide range of industries. Some analysts are certified by the Marketing Research Association. Although this certification is voluntary, it can sometimes lead to better job opportunities.
Sales Manager
Average Salary Average salary refers to the 2016 mean salary for all U.S. workers in this job, according to the Bureau of Labor Statistics
$135,090
Projected Job Openings Projected job openings refers to the estimated number of job openings from 2014-2024, according to the Bureau of Labor Statistics
36,200
Projected Job Growth Projected job growth refers to the estimated rate of increase in the number of jobs in this profession from 2014-2024, according to the Bureau of Labor Statistics.
7.4
Entry-level Education This refers to the typical entry-level education needed to obtain a position in a particular job, according to the Bureau of Labor Statistics, 2016
Bachelor's degree
These are executives who direct marketing teams for companies. They analyze sales statistics, develop pricing structures and oversee efforts to expand a business's clientele. They are often in charge of hiring and evaluating members of a sales team. They may be responsible for training the new sales staff and coaching them to succeed. Sales managers are also responsible for assigning sales territories and setting quotas for sales teams. The number of sales manager jobs is limited. This means the demand is high and the pressure to perform is often great.
Survey Researcher
Average Salary Average salary refers to the 2016 mean salary for all U.S. workers in this job, according to the Bureau of Labor Statistics
$59,950
Projected Job Openings Projected job openings refers to the estimated number of job openings from 2014-2024, according to the Bureau of Labor Statistics
1,300
Projected Job Growth Projected job growth refers to the estimated rate of increase in the number of jobs in this profession from 2014-2024, according to the Bureau of Labor Statistics.
0.9
Entry-level Education This refers to the typical entry-level education needed to obtain a position in a particular job, according to the Bureau of Labor Statistics, 2016
Master's degree
Survey researchers design surveys and conduct them in an effort to gauge public sentiment on an issue, candidate or product. This work involves doing research on key topics and testing the survey before it is conducted. Once a survey is completed, their job is to analyze the results and use statistics to ensure the sampling represents the population the survey is aimed at. Ultimately, they present their findings and put the results into context for clients who commissioned the survey. Although many survey researchers need to have a master's degree or a Ph.D., those postgraduate degrees can come from a number of different fields, including statistics or social sciences.
Methodologies and Sources