Marketing is a blend of science, art and psychology. Experts in marketing must think creatively in order to plan ad campaigns and key marketing messages. On the other hand, they must also think critically to perform technical duties such as negotiating contracts, developing pricing strategies and creating budgets. Some marketing professionals conduct research to understand their customers and what drives purchasing decisions.

That's a lot of different skills to practice! As such, students looking to enter this career field may want to consider online colleges for marketing. Whether you're ready to enroll tomorrow or apprehensive about how well an online program would suit you, we hope the information on this page might be able to help you make the important decision of where to pursue a marketing degree.

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Best Online Colleges for Marketing in 2018-19

Using data from the National Center for Education Statistics' Integrated Postsecondary Education Data System (IPEDS), we have assembled a list of the 10 best online colleges for marketing degree programs. We ranked these schools based on data points such as acceptance rate and graduation rate; click here to learn more about our ranking methodology. To see which schools came out on top of our study, look no further: here begins OnlineCollege's list of the best online colleges for marketing.

1

Saint Leo University

Tuition & Fees
$23,020
Distance Education Participation
74%
Location
Saint Leo, FL
School Type
4-year

Florida's first Catholic university, Saint Leo University, has tailored its fully online programs to the unique needs of adult learners. The university allows students to supplement their online coursework with evening and weekend classes at more than 40 locations across seven states.

Online Saint Leo students have the option to minor in marketing or earn their Bachelor of Arts in business administration with a specialization in marketing. For those seeking their master's in business administration, they may choose a concentration in marketing or social media marketing.

Saint Leo encourages online learners to join virtual student clubs and utilize live online tutoring, and it also honors up to 64 transfer credit hours from regionally accredited institutions. Coursework completed at non-regionally accredited institutions may be considered on a case-by-case basis.

Accreditation:

  • Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
  • Accreditation Council for Business Schools & Programs (ACBSP)
 
2

Davenport University

Tuition & Fees
$18,414
Distance Education Participation
73%
Location
Grand Rapids, MI
School Type
4-year

Davenport University's Global Campus has been awarding online degrees since 1999. The school affords students the ability to earn a marketing graduate certificate to deepen their already established skills, or a Bachelor of Business Administration in marketing. The BBA curriculum also has opportunities for students to earn a series of marketing certificates (including professional selling and digital brand engagement) regardless of which of the following specializations they choose:

  • Digital marketing and promotion
  • Marketing technology
  • Value chain

Davenport is committed to providing online learners with the same services and resources as on-campus students, and adheres to a low student-to-professor ratio. Additionally, students may transfer up to 90 credits toward their bachelor's degree from articulation agreements, training programs and military experience.

Accreditation:

  • The Higher Learning Commission (HLC)
 
3

Dallas Baptist University

Tuition & Fees
$28,870
Distance Education Participation
45%
Location
Dallas, TX
School Type
4-year

Since 1998, Dallas Baptist University has fostered a collaborative and interactive online environment where both faculty and students may thrive. In this online environment, DBU offers an undergraduate certificate program in marketing practices, as well as an advanced certificate program in marketing. Students seeking their bachelor's have the option of a Bachelor of Business Administration or a Bachelor of Business Studies. Graduate students may instead complete their Master of Business Administration or Master of Arts in professional development, either with a concentration in marketing.

Distance learners have access to a student orientation, tutorials and live chats to help them acclimate to the online learning environment. For those seeking transfer to DBU, each student's transcript is personally reviewed on an individual basis to decide how to transfer credits as fairly as possible.

Accreditation:

  • Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
  • Accreditation Council for Business Schools and Programs (ACBSP)
 
4

University of Phoenix-Arizona

Tuition & Fees
$9,552
Distance Education Participation
99%
Location
Tempe, AZ
School Type
4-year

The University of Phoenix offers an online graduate marketing certificate program and undergraduate certificate programs in both marketing and digital marketing. Bachelor of Science in Business degrees can be bundled with either of the undergraduate certificates to help students advance towards their career goals on multiple fronts. A Master of Business Administration with a concentration in marketing (certificate track) program is also available for graduate students.

To offer students greater schedule flexibility, courses at UOPX begin every five weeks. Credits earned from other institutions or corporations may be able to transfer, and the university has partnered with many institutions worldwide through articulation agreements to further help this process.

Accreditation:

  • The Higher Learning Commission (HLC)
  • Accreditation Council for Business Schools and Programs (ACBSP)
 
5

Southern New Hampshire University

Tuition & Fees
$31,136
Distance Education Participation
94%
Location
Manchester, NH
School Type
4-year

Southern New Hampshire University offers online programs designed specifically with the busy adult learner in mind. Students have their pick of several undergraduate options in the field of marketing. They may choose the broader BS in business administration with a concentration in marketing, or the BS in marketing with a concentration in either digital marketing or social media marketing.

Online SNHU learners are afforded their own dedicated academic advisor, career advisors, internship opportunities, and an ever-expanding alumni network. They also have access to the online library, writing center, tutoring services, wellness resources and 24/7 technical support.

Accreditation:

  • New England Association of Schools and Colleges (NEASC)
  • Accreditation Council for Business Schools and Programs (ACBSP)
 
6

Post University

Tuition & Fees
$16,610
Distance Education Participation
92%
Location
Waterbury, CT
School Type
4-year

Serving career-minded individuals since 1890, Post University offers programs for both an Associate of Science in marketing and a Bachelor of Science in marketing. The latter features a choice of concentrations, including:

  • Digital marketing
  • International marketing
  • Market research & analytics
  • Sales management
  • Sport marketing

The school also offers a graduate certificate in marketing, and a marketing minor for those wishing to enhance a separate degree program. Transfer students should note that a maximum of 75 credits can be accepted from prior coursework at a two-year college, and the university only accepts credits from legitimately accredited academic institutions.

Accreditation:

  • New England Association of Schools and Colleges (NEASC)
  • Accreditation Council for Business Schools and Programs (ACBSP)
 
7

Northwood University

Tuition & Fees
$27,060
Distance Education Participation
67%
Location
Midland, MI
School Type
4-year

Northwood University was established in 1959 with the goal of incorporating the lessons of free-enterprise society into a business management-focused college curriculum. The university's adult degree program continues that goal in its online degree programs, including online bachelor's programs in general marketing, as well as automotive marketing and management. The latter is uniquely designed for those who seek to own or manage car dealerships or climb the corporate ladder of automotive companies.

Online learners at Northwood have their very own program center manager to help with admissions, financial aid, prior learning credits and more. The school also allows students to combine online coursework with evening and weekend classes at more than a dozen campuses in Michigan, Kentucky, Indiana, Texas and California.

Accreditation:

  • The Higher Learning Commission (HLC)
  • Accreditation Council for Business Schools and Programs (ACBSP)
 
8

Nova Southeastern University

Tuition & Fees
$30,900
Distance Education Participation
46%
Location
Fort Lauderdale, FL
School Type
4-year

Founded in 1964 by a group of entrepreneurs, the private, nonprofit Nova Southeastern University makes our top 10 thanks to its Master of Business Administration degree program with a concentration in marketing. With a curriculum that explores specific applications in a variety of industries, the program (which begins five times throughout the year) is specially designed to help students learn both corporate and entrepreneurial skills. For students who prefer a blended option, core courses and marketing-specific courses for this program are offered both online and weeknights on the main campus in Fort Lauderdale.

Nova Southeastern's distance learners have access to a variety of online resources and can consult with their academic advisor via phone or email. Graduate-level transfer students should note that the maximum credits transferred -- including from work experience -- is capped at 12 credits, and may vary by program.

Accreditation:

  • Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
  • International Assembly for Collegiate Business Education (IACBE)
  • Network of Schools of Public Policy, Affairs, and Administration (NASPAA)
 
9

Liberty University

Tuition & Fees
$22,584
Distance Education Participation
90%
Location
Lynchburg, VA
School Type
4-year

Home of the Flames, Liberty University has been lighting the way for distance education since the mid-1980s. Their online bachelor's in business administration degree program has a choice of several specializations, including:

  • Digital marketing and advertising
  • Marketing analytics
  • Marketing: sales management and professional selling
  • Strategic marketing management

Other online programs include a master's in marketing with a similar choice of specializations; an MBA in marketing; a Master of Science in health care administration with a focus in marketing; a Doctor of Business Administration in marketing; and a graduate certificate in marketing.

Online learners at Liberty have access to online tutoring, IT support, and an Office of Online Student Life where they can watch campus events, connect with Campus Pastors, find counselors, join student support groups and more.

Accreditation:

  • Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
  • Accreditation Council for Business Schools & Programs (ACBSP)
 
10

University of Mary

Tuition & Fees
$18,444
Distance Education Participation
46%
Location
Bismarck, ND
School Type
4-year

The University of Mary is a private Catholic university that embraces learners of all faiths from all across the United States, through their flexible online degree programs. Students can complete their Bachelor of Arts or Science in marketing fully online, through once-a-week evening courses at the school's main campus in Bismarck, or a blend of the two. To aid working adults, the school offers an accelerated option for this program, and courses typically begin every five weeks for maximum flexibility. A minor in marketing is also offered for those looking to supplement a non-marketing degree program.

The University of Mary offers online students a collaborative learning environment, as well as a personal admissions counselor to help guide them. Transfer students may be able to earn credit for coursework completed at regionally accredited institutions, military training and life experience.

Accreditation:

  • The Higher Learning Commission (HLC)
  • International Assembly for Collegiate Business Education (IACBE)
 

Interview with an Expert

All students complete either an internship
or project-based field experience in business.

Jennifer Byron

Associate Dean, Colleges of Business and Technology Online

Davenport University

Interview with an Expert
Jennifer Byron

Jennifer Byron

Associate Dean, Colleges of Business and Technology Online

Davenport University

Q: What qualities make Davenport's online marketing major an outstanding program?

A: The online marketing degree offers a choice of four specialties within the degree: Advertising and Promotion, Business to Business, Professional Selling and Sport Marketing. All students complete either an internship or project-based field experience in business.

Q: What support does Davenport offer their online student body?

A: We offer a complete suite of student services that support our online students. These include: 

  • academic and financial aid advising 
  • career services for resume review, internship opportunities and job placement 
  • dedicated online library services for research and writing assistance 
  • wellness counseling for stress and life challenges

Q: How does the online marketing program differ from the on-campus program?

A: Just like on-campus options, all programs at the Global Campus of Davenport University meet the learning outcomes and objectives of the curriculum. Programs in the Donald W. Maine College of Business and College of Technology all require an internship or project-based field experience learning option. Students will be advised of states where internships may be limited due to state authorization policies.

Why Pursue an Online Marketing Degree?

Marketing is a fascinating and rewarding field that requires an understanding of how to create a demand for products and services. Acquiring this knowledge is the most convincing reason to enroll in an online college for marketing. Continue reading to find out what students can learn in these programs and the possible skills they may develop from the coursework.

What Online Marketing Courses Can I Take?

Online education for marketing gives students the opportunity to study diverse topics. Although the specific curriculum differs from one school to the next, the following is a sample of some of the courses that students may likely find in a marketing degree program.

  • Consumer behavior: Consumer behavior is the study of why people buy certain products. Students in this course may learn about consumer needs, motivation theories, buying habits, and the economic and sociocultural issues that impact what products consumers choose.
  • Marketing research: This class aims to teach students how to gather and analyze information about products and consumers in order to make decisions for marketing campaigns. Course topics may include research study design techniques, legal and ethical standards used in market research, data design, sampling, and study documentation procedures.
  • Brand management: Branding is how organizations shape the public perception of their products and services. Students who enroll in brand management courses may learn how to handle responsibilities such as: building a brand and helping it grow; maintaining the brand's momentum for a length of time; or salvaging a brand when something has gone wrong in its messaging.
  • International marketing: Students who are interested in global marketing should consider courses in this subject. Areas covered may include channels of distribution, comparative marketing and global market segments. In addition, professors often cover how ethnicity and culture influence marketing strategies.
  • Digital marketing: As digital platforms and social media become increasingly popular among consumers, companies have begun using them to their advantage when marketing their products and services. Digital marketing classes might include strategies for content marketing, using different social media platforms, search engine marketing and reaching an audience on mobile devices.

What Skills Are Necessary to Work in Advertising?

Marketing professionals need a variety of skills in order to be successful in the field. The following are examples of some of the skills that graduates may acquire by the time they have completed online marketing degrees.

  • Problem solving: During the course of marketing campaigns, problems will inevitably arise that professionals must resolve quickly and effectively. Strong problem solving skills allow marketers to put out fires and find solutions that make the client happy.
  • Research: Marketers identify the best practices for selling products and services to consumers. In order to do this, they need to have research skills so they can conduct studies designed to determine what triggers consumer behavior, as well as find out what the competition is doing right or wrong.
  • Analytical: Analytical skills go hand in hand with research skills; collecting data doesn't mean anything unless someone figures out what it means and how it can be used to make decisions. Marketing professionals need strong analytical skills to make sense of their data so they can craft campaigns that will resonate with their target audiences.
  • Communication: Marketing is all about communicating with an audience. Whether professionals are speaking to other team members, writing reports about the progress of a campaign for a client, or shaping an advertisement to sell a product, strong communication skills are vital.
  • Organization: Marketers need to be able to juggle several projects, often for multiple clients, each often consisting of multiple components. With so many moving pieces, professionals must be able to ensure all of this work comes together neatly and efficiently to form a united, functioning whole in a timely manner.

What Marketing Certifications Are There?

With so many people vying for jobs in the marketing field, up-and-coming marketing professionals need to show that they stand out above the crowd in order to appeal to their potential employers. In order to do this, marketers can earn a certification to validate their expertise and dedication to the field. The following are some examples of these credentials.

  • The American Marketing Association's Professional Certified Marketer (PCM®) allows professionals to showcase specialized skills in areas such as content marketing, metrics and conversions, SEO, online marketing and social networking. Also, the organization offers a PCM® - Marketing Management for those with experience in evaluation and communication, strategic marketing, value creation and industry ethics.
  • The Certified Marketing Professional from the Data & Marketing Association is for professionals with knowledge of social media marketing, multichannel strategies, and online and offline promotion techniques.
  • Google has certifications for marketers with experience with AdWords and Analytics that can be obtained by taking an examination from the company.

Marketing Career Opportunities

Here are a few career options for students studying marketing. Along with a description of each career, data points that show the outlook of the careers are included.

Advertising, Promotions and Marketing Manager
Average Salary
$147,240
Projected Job Openings
26,000
Projected Job Growth
8.1
Entry-level Education
Bachelor's degree
These professionals work with art directors and sales staff to develop marketing and promotional plans to boost a company's sales. They are often involved in negotiating advertising contracts, overseeing website content and analyzing market research. They may also provide marketing advice to their company's clients. These mangers also hire and oversee the work of the marketing staff. Promotions managers are often looking for ways to combine advertising messages with customer incentives as a way to boost sales.
Buyer and Purchasing Agent
Average Salary
$67,530
Projected Job Openings
40,200
Projected Job Growth
-7.4
Entry-level Education
N/A
Buyers are purchasing goods and services in large volume and looking for the best quality for the best price. That's harder than it sounds. Buyers have to take into consideration the cost of shipping, the reliability of the provider and the quality of the product or service they're buying. This often requires deep technical knowledge of manufacturing methods and materials. It also requires knowledge of the political, climatic and legal factors that might interrupt the supply chain. Buyers and purchasing agents typically work in an office, but some travel may be required.
Market Research Analyst
Average Salary
$70,960
Projected Job Openings
90,700
Projected Job Growth
20.4
Entry-level Education
Bachelor's degree
These analysts break down data about the market to identify what people are interesting in buying and what prices they are willing to pay for those items or services. They watch for trends in sales. They also develop ways to measure the effectiveness of marketing programs and advertising campaigns. Jobs in this field are available in a wide range of industries. Some analysts are certified by the Marketing Research Association. Although this certification is voluntary, it can sometimes lead to better job opportunities.
Sales Manager
Average Salary
$140,320
Projected Job Openings
39,000
Projected Job Growth
5.1
Entry-level Education
Bachelor's degree
These are executives who direct marketing teams for companies. They analyze sales statistics, develop pricing structures and oversee efforts to expand a business's clientele. They are often in charge of hiring and evaluating members of a sales team. They may be responsible for training the new sales staff and coaching them to succeed. Sales managers are also responsible for assigning sales territories and setting quotas for sales teams. The number of sales manager jobs is limited. This means the demand is high and the pressure to perform is often great.
Survey Researcher
Average Salary
$63,240
Projected Job Openings
1,500
Projected Job Growth
1.2
Entry-level Education
master's degree
Survey researchers design surveys and conduct them in an effort to gauge public sentiment on an issue, candidate or product. This work involves doing research on key topics and testing the survey before it is conducted. Once a survey is completed, their job is to analyze the results and use statistics to ensure the sampling represents the population the survey is aimed at. Ultimately, they present their findings and put the results into context for clients who commissioned the survey. Although many survey researchers need to have a master's degree or a Ph.D., those postgraduate degrees can come from a number of different fields, including statistics or social sciences.

Related Programs

Marketing isn't for everyone. If you feel that a different subject may be better aligned with your interests, consider taking a look at some of these related subjects:

 
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