For those with strong communication skills and a desire to work in a high-profile field, public relations is an apt career choice. The responsibility of public-relations experts is to create a positive public image of their employer or client's products, political candidates, executives, or the organization as a whole. Public relations professionals work with advertising agencies, journalists, and other media professionals to ensure that their message is heard. In coming years, there should be a spike in demand for public-relations workers, according to the Bureau of Labor Statistics. This is due to the growing need in many industries, from marketing to government agencies, for the type of support produced by those with public-relations degrees. Many public relations professionals have journalism training and experience. A few of the compelling spheres of specialization include working for publishers (magazines and books as well as Web sites), celebrities and public figures, fashion and other consumer-goods clients.
Public Relations Online Colleges
One way to obtain the knowledge to find an entry-level position is to see what opportunities are available through distance learning. Most online public relations degrees are available through communications programs. Since a bachelor's degree is typically required to start in the field, according to the BLS, you may want to look for a four-year program. However, you can also find diploma and associate level degrees based in the field. Some of the programs available online include the Bachelor's of Science degree in Communication and the Bachelor's of Arts degree in Communication Studies. The first helps you to learn about use of emerging technologies to effectively communicate and even allows you to choose a concentration, such as public relations. The latter offers you instruction in conflict resolution, modern communications, multicultural communications, and the art of persuasion. You can also find a vast number of online business, marketing and other communications programs that can help you advance toward your public relations goals.
The ever-growing influence of social media in public relations means that those who are adept at Facebook, Twitter, blogging and other modern online communications platforms can find a distinct advantage in the job market. According to the Bureau of Labor Statistics, there were more than 275,000 public relations specialists at work in the U.S. in 2008, and that number is projected to grow by 24 percent (growth far above average as compared with other jobs) due to the increase in social media as well as the growing global business environment, according to the BLS. Those with language skills could also have an advantage. Growth in the field could result in more than 66,000 additional openings by 2018. This could be favorable to those with recent degrees who want to find a promising career: the mean wages earned by public relations specialists were $59,150, according to 2010 BLS data. Other areas that could be of interest to those in public relations include advertising, marketing, reporting, and sales.