Online Marketing and Advertising Schools & Colleges

The fields of marketing and advertising continue to evolve as traditional outlets like newspapers, radio and television become supplanted by newer media. Its professionals are tasked with creating fresh and different ways to promote products and services and to reach potential audiences. Fueling the industry is competition for an increasing number of goods and services. An education, either through a traditional school or online, can help you to gain the knowledge to be succesful iand to understand what steps to make when it comes to garnering results in your job.

Marketing and Advertising Online Colleges

Schools throughout the country offer a wide array of marketing and advertising degrees, some of them online. Training is available from the diploma to master's and doctorate level and can help you to expand your knowledge about what is effective in the field. Because bachelor's or master's degrees are often preferable, according to the Bureau of Labor Statistics, it could be worth your while to work on your education while gaining entry-level experience or continuing in a current job. Some of the online marketing and advertising programs that are available include the Associate of Science degree in Marketing, the Bachelor's of Science in Business Administration and the MBA in Marketing. There are also online graduate certificates available in fields such as e-commerce, marketing and public relations and online programs available in unique fields, such as sports marketing and media (where you can learn about fan branding and more).

More than 600,000 people worked in the field of advertising, marketing, promotions, public relations and sales, according to 2010 BLS data, which means that your education could give you an edge when it comes to standing out. Highest growth, 15 percent and 13 percent, is expected to occur during 2008-2018 in the occupations for sales managers and public relations managers, respectively. Occupations for marketing managers are also expected to grow, at 12 percent, during that time period, but opportunities for advertising and promotions managers are predicted to experience negative growth. For this reason, a career in marketing could be more promising. However, these growth predictions are based on opportunities for managers, and employment opportunities for entry-level and mid-level workers could be different. However, advancement to the upper echelons of management could prove worthwhile (if you're OK with long hours and weekend work, often part of the job). According to 2010 BLS data, marketing managers earned mean annual wages of $122,720 while advertising and promotions managers fared almost as well with mean earned wages of $98,720. Other related occupations to consider include those of market and survey researchers, public relations specialists and sales representatives.