10 Ways to Optimize Your Social Resume

We live in a brave new world -- a world where a short Google search can bring up hundreds of pages of information on every subject conceivable, from sporting events in Boston to online colleges in Wisconsin. It shouldn't be surprising, then, that when you apply for a job, potential employers take to the Web to find out all they can about you.

In fact, a recent Jobvite survey found that one in every six job seekers credit social media with landing their current job. If you've looked for a job in the last 10 years, you know the basic Internet rules for job searchers, including making sure your Facebook page and other social network profiles are devoid of incriminating pictures and comments.

But some job searchers are going further than just making sure there isn't any bad information about them online. They are taking control of their online presence by creating social resumes and career profiles on sites such as LinkedIn, VisualCV.com, Ziggs.com and more.

Recent data shows that a staggering percentage of recruiters--93 percent--are using social networking sites like Twitter, LinkedIn and even Facebook (which is making a concerted effort to offer a career-discovery service to users). Because recruiters are active online, it's important to know what they do (80 percent like info on your professional organizations) and don't (61 percent frown on instances of poor grammar) want to see when they search for you online.

While your social resume is digital, it should still include the basic items you'd include in any resume, along with impactful elements to make the most of the digital format. After all, isn't the main point of any resume to get hired? Here are 10 tips on special information you can consider including in your social resume:

(1) Samples of current and past projects (clips, demo reel, portfolio, etc.)

(2) Press/media: links, screenshots, PDFs, etc

(3) A link to your blog

(4) Endorsements via video or links

(5) Photos, videos and other visual elements that illustrate who you are and what you do

(6) Your appearance/speaking schedule

(7) Links to your LinkedIn and other social media professional profiles

(8) Examples of your technical competencies

(9) Social scores, like your Klout score, which illustrate your social influence

(10) Links to professional organizations you're a member of

Though you'll want to build up your social resume with special digital information, don't forget the basics. Information any potential employer will want to see on your social resume includes:

  • Your contact info
  • A short biography
  • Career highlights
  • Education information
  • Special skills
  • Experience

Once you've determined the contents and architecture of your social resume, optimize it with keywords, link testing, regular updates and more. It's important not to take the "set it and forget it" attitude.

Tips to optimize and manage the quality of your social resume:

  • Take extra care with your bio -- it should be concise yet thorough
  • Keep vital information up to date
  • If you're creating your own website, use a memorable, uncomplicated URL
  • Use keywords that accurately reflect your skill set, education and experience
  • Share your resume via Share This, Delicious, Digg and other sharing utilities
  • Get your resume out there via Pinterest, Tumblr and other "public" places
  • Syndicate your profile with tools like TweetDeck and HootSuite
  • Control who sees photos you've been tagged in on Facebook via tools like Tag Tamer


2012 Social Job Seeker Survey, Jobvite, http://web.jobvite.com/rs/jobvite/images/Jobvite_JobSeeker_FINAL_2012.pdf

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