10 Marketing Professors to Follow on Twitter
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By Aimee Hosler | Feb 4, 2013
At its core, marketing is a business's attempt to find and connect with the masses. In today's market, much of that connection takes place online, often through social media. Perhaps it makes sense, then, that so many knowledgeable marketing professors have an established presence on Twitter. Thanks to social media, almost anyone today can learn a little something about marketing from the experts, no classrooms required. Interested? Check out the following 10 professors (chosen for their high follower count and tweet frequency) who actively share and interact with students, industry professionals, and curious bystanders in the Twittersphere.
10 marketing professors who know how to tweet
- David Gerzof Richard (@davidgerzof): When not teaching classes at Emerson College in Boston or tweeting to more than 22,000 followers, this professor of social media and marketing is hard at work at his marketing firm, BIG fish. Thanks to his wit and expertise, Richard has garnered interviews and mentions in The Wall Street Journal, USA Today, and CBS News, among others. He is also a regular FOX News contributor on the topics of tech and social media. Luckily, he shares his latest marketing or tech insights through Twitter, so you need not wait for the next big media gig or enroll in Emerson to learn from him.
- Carol Phillips (@carol_phillips): As a brand strategist and president of independent market research and consulting firm Brand Amplitude, this University of Notre Dame marketing professor's professional experience is bound to shine through in her lectures. It is also ever-present on her Twitter feed, which delivers nuggets of wisdom to over 11,000 followers (and counting). Phillips notes that the millennial generation is her passion, so it is no surprise that she knows how to make the most of social media.
- Christopher Penn (@cspenn): As professor of Internet Marketing & Advanced Social Media at the University of San Francisco, an accomplished author and speaker, and self-proclaimed ninja, Christopher Penn may be one of the best-known marketing professors in the Twittersphere. His social media savvy even landed him a place among Forbes Magazine's "Top 50 Social Media Power Influencers of 2012." When he is not leading lectures or being featured in big-name publications such as Businessweek or The New York Times, Penn serves as Vice President of Marketing Technology for SHIFT Communications. An active Tweeter, Penn has drawn more than 60,000 followers to date.
- Lou Imbriano (@LouImbriano): Lou Imbriano, a professor of sports marketing at Boston College, earned his marketing stripes as former Vice President and Chief Marketing Officer for the NFL's New England Patriots. He continues to flex his sports marketing muscles outside of the classroom as president and CEO of TrinityOne. Those who want to learn from this seasoned professional can follow him on Twitter, where he shares his marketing expertise with more than 5,000 followers. You could also pick up his book, "Winning the Customer."
- Philippe Duverger (@novophil): This assistant professor of marketing at Maryland's Towson University and president of PhD Consulting is known for his social network analysis, social media, and research expertise. In addition to sharing his knowledge in the classroom or through Twitter (where he has more than 4,500 followers), Dr. Duverger has contributed to such academic journals as Creativity and Innovation Management, the Journal of Tourism and Hospitality Research, and Metropolitan Universities Journal.
- Lisa Klein Pearo (@hotelmarketprof): Serving as an adjunct professor of marketing for Cornell University, Butler University, East Carolina University, and the Culinary Institute of America, Pearo helps students hone their marketing prowess through a variety of classroom and online college courses. Those who want to learn from her outside of the classroom (virtual or otherwise) can join her on Twitter, where she shares articles on some of the latest trends in several marketing areas, including hospitality marketing and social media.
- Steve Greene (@DrSteveGreene): A self-described lover of sharpies, Steve Greene is a marketing professor at Oral Roberts University and also serves as the dean of the university's School of Business and School of Distance Learning. When not connecting with students on campus, Dr. Greene shares "strategic marketing thought" on his blog. On Twitter, Greene doesn't just share his marketing know-how with his more than 20,000 followers -- he interacts with them. With tweets including, "Don't ask what dumb thing I did today. Just tune-in tomorrow to see what dumb thing I will do next," he likely entertains them, too.
- Bruce D. Weinberg (@bostongarden): Weinberg, a marketing professor at the University of Massachusetts Amherst's Isenberg School of Management, specializes in online consumerism and social media -- at least when he isn't racing bicycles. His teaching background includes stints at Northwestern University, Bentley University, Boston University, and the University of Texas at Austin. He has also contributed to a wealth of scholarly articles. He is an active tweeter, though his 2,500-plus followers are just as likely to catch the latest sports headlines on his Twitter feed as they are to find the latest marketing trends.
- Elaine Young (@ejyoung67): Young is a professor of digital and social media marketing at Vermont's Champlain College, a mom, and a #crazycatlady (her words). She is also an active Tweeter, regularly sharing and interacting with more than 3,000 followers. She also shares her "thoughts and musings" - on her blog. For example, she analyzes and offers advice on how to respond to Facebook's new graph search.
- Peter Fader (@faderp): Fader serves as a marketing professor at the University of Pennsylvania's Wharton School and as co-director of the Wharton Customer Analytics Initiative, which serves as a "matchmaker" for academic researchers and companies in search of consumer data. In 2009, he became one of the Financial Times's "Professors to watch." You (and over 1,600 other followers) can interact with Fader on Twitter, where he shares some of the latest marketing research and news.
Following the marketing trends
Follow one, two or all 10 of these tweet-happy marketing professors on Twitter, and you could find yourself learning something new about social media, brand strategy and other marketing disciplines. And this list is just a starting point -- in the ever-expanding Twittersphere, there's no telling where one connection may lead you.