Online Colleges Offering Bachelor’s Degrees in Communication

Communication specialists craft persuasive messages in a variety of media outlets, ranging from print, television and radio to social networks and other emerging media. Messages are tailored for a distinct target audience, including consumers, news organizations and other businesses. They often work in the fields of marketing, advertising or public relations.

The rise of emerging media has changed the way information is shared, and individuals who can communicate effectively through these new digital channels should be in particularly high demand. Online colleges in communication can help prepare individuals who want to pursue a career in communication.

What Does a Bachelor’s Degree Program in Communication from an Online College Entail?

Course topics in an online communication program might include mass media communication strategies and how to converse within global and interpersonal settings. Students often learn to write press releases, advertisements and other content, how to tailor messages to different audiences, and which media channels are most effective in a given situation. Individuals might also gain presentation, persuasion and analytical skills during their degree program. In addition, these programs usually include foundation courses such as math and behavioral science, although program specifics vary by school.

Students may also develop digital communication and Web etiquette skills just by taking classes online. The digital format of e-learning gives individuals practice conveying messages online through social media, virtual chat rooms, interactive lectures, and forums.

Related Careers for Graduates of Online Bachelor’s Degree Programs in Communication

There are many communication job options for bachelor’s degree holders to pursue following graduation. If their skills in writing and researching are well-developed, graduates could choose to pursue a career in journalism, copywriting or editing. The Bureau of Labor Statistics (bls.gov, 2012) projects employment rates for all writers and authors to grow six percent nationally between 2010 and 2020, while rates in the editing field are expected to grow one percent on a national scale. The popularity of online publishing means there should be increased opportunities for those with experience writing online.

Individuals who are interested in analyzing media, understanding consumer psychology or creating promotional campaigns might enjoy working in a marketing or advertising firm. Bls.gov (2012) projects employment rates for advertising, promotions and marketing managers to grow 14 percent nationally between 2010 and 2020, which could be a promising sign for the entire industry. The widespread adoption of social media marketing has been a major driving factor behind this growth.

Another role graduates might consider is a public relations specialist, who works to foster a positive public image for clients. According to bls.gov (2012), employment rates for public relations managers and specialists are expected to grow 21 percent nationally between 2010 and 2020. Demand for these specialists should continue to grow as organizations strive to improve their brand image.

Writers and Authors, Bureau of Labor Statistics, 2012
Meeting, Convention, and Event Planners, Bureau of Labor Statistics, 2012
Public Relations Mangers and Specialists, Bureau of Labor Statistics, 2012
Advertising, Promotions, and Marketing Managers, Bureau of Labor Statistics, 2012
Editors, Bureau of Labor Statistics, 2012

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