Smart phones, devoted users
Smartphones are becoming an integral part of our lives, and not just for their capacity to make phone calls. Are you trying to find your way around Florida? Chances are your smartphone is your GPS system. Our smartphones have also become our music players, our photography studios, our link to breaking news, the way we entertain ourselves—truly they have become extensions of ourselves. Some might even say our smartphones define us, telling the world more about us than we even realize.
You probably have your own opinions about the different types of people who own an iPhone as opposed to a Samsung Galaxy or a BlackBerry. And what do you really think about someone when they pull out a flip phone? One revealing study found that over half of iPhone users tend to be optimistic about the future. On the other hand, the same study found that BlackBerry owners may not be quite so prone to such optimism. Does this match with your own notions? Are iPhone users laid back trend followers and BlackBerry owners driven, type-A personalities?
More importantly, where do you fall into the smartphone personality spectrum? Does your smartphone define you? If so, what is it saying about you?
March Multi-Screen Madness: Smartphones and Tablets Drive 20 Perfect of Web Traffic for First Round Games of NCAA Tournament, comScore.com, March 2012, http://www.comscore.com/Insights/Press_Releases/2012/3/March_Multi-Screen_Madness
Platform Differences in Smartphone Adoption, Pew Internet, July 2011, http://pewinternet.org/Reports/2011/Smartphones/Section-3.aspx
Play Before Work: Games Most Popular Mobile App Category in US, Nielsenwire.com, July 2011, http://www.nielsen.com/us/en/newswire/2011/games-most-popular-mobile-app-category.html
For a complete list of sources, please view the infographic.